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Toronto Ukrainian Festival - August 2007
launch the archived UkrainianFestival site, using the Shuttle Framework
Extensive site, with both full Flash and cross-linked HTML versions, mainly produced in less than a week, a feat only possible as an IntelliFolios site. It would normally take an exponentially higher budget, and much longer to produce and test it, using traditional means.
Alternative use of QuickLinks to create an always-open, additional main navigation.
Great use of SideBar Extension for hot-linked, trackable logos and announcements, as well as animated rotating logos, each hotlinked, to accommodate dozens of sponsors.
All sponsor logos and links have a custom tracking link, so individual statistics show up for each one, giving accurate feedback to the organization and sponsors of how many click their logos had.
Excellent use of Multi-item Expand Pages for easy navigation through various length individual exhibitors, performers, and presenters. Many have mini slideshows.
Client wanted more photos incorporated into header graphic, but the title needed to be bold at the same time. We integrated the images as a Flash animation within the type of the logo, choosing tonality that matches the logo. This solves issues with site real estate, and wanting to present a large title, while having room for imagery in branding area.
Integration of fast-loading, no plug-in required .FLV video, right within the site.
Custom send message from headers for each key contact has email written out as a graphic, preventing spam.
This year, the launch page features some Ukrainian (Cyrillic) text, but next year, we hope to make an entire HTML site version in Ukrainian, or at least some key listings.
Ongoing case study about the Festival's site.
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