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Rayna Litchen, Psychotherapist
launch the archived Rayna Litchen site, using Flow Framework
This is a perfect example of a non-visual business using IntelliFolios effectively. Boa worked with Rayna's graphic designer, and just gave them pixel specs of the area in this Framework that is dedicated towards branding.
Rayna's business is all about her personality and energy, and that was key to show that off in the site. Since she didn't want to resort to stock photos of people in relationship coaching, the decision was to just feature Rayna as a visual anchor in many pages. Rayna hired Mir Lada to do the photography of her, in-studio. The images were converted to black and white, with a slight purple tint, to balance well with the brand colors. A bold color surrounding background works especially well with black and white photos, drawings, or information graphics.
Boa created a custom color palette based on Rayna's branding. The bold purple Surrounding Background color makes the site really pop on a large monitor, while the small footprint of this Framework, called Flow, allows for universal compatibility with even the smallest screens.
The Expand Pages were a perfect solution to showing the "10 dirty secrets of happiness"
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